Not to be confused with me actually feeling fresh, refreshed or any other version of freshness. I actually feel distant to the shop. It doesn’t attract me as it used to. I think of the weekend more often than of work. Something happened and it’s showing: an acute emptiness of presence, real and virtual. I am fading away and dragging my shop with me into this apathy that is plaguing me. This is a side effect of the creeping burnout I mentioned a while ago.

As humans we tend to stay away from things that hurt us in any way or form. This clearly includes stress, a stress that has been eating away at my own physical and mental health as well. Tired, angry, indifferent…It’s clear that I should take a vacation to a nice sunny place or just a nice place. But it’s not that easy. I do know that something needs to be done to right the ship, before my own waves of despair sink it.

Hiring others. It does sound somewhat counterproductive because of the mon€yzz, but just somewhat. What I need is people who are fresh. Like I was a year ago: enthusiastic, hard working, stress immune and just all around ready to overcome every obstacle. I need people to bring me into that mentality again. This was last Thursday and this is how the shop looked like :
empty store

Besides looking awesome, as it actually does, it was also empty. This is also in part due to the fact that admittedly this IS a worker city and it was just Thursday. But not long ago it wasn’t that different, yet for the past 2-3 weeks there has been a clear decline in customers. I know people still play a lot of magic privately and that’s cool, but even then a while ago the shop was quite full even for a Thursday. Yes, school has started, yes people are going to study somewhere else, but in a city that has more than 125.000 citizens you’d think more than 10 play Magic and want to come play a draft.

But it’s not this city’s fault: it’s mine. I am not doing enough anymore for the shop. The blog entries are rare and I don’t even remember when was the last time I sold something from the online shop. I don’t do the things that I know I need to do. I don’t post as often as I should and don’t advertise as much as I should. Hiring someone who can do that for me may be the answer, at least for now. I have someone in mind, but as usual good things aren’t easy to come by, so complications have already arisen. But maybe, just maybe, things will turn out fine and I will have the correct person who will work beside me. Let’s hope for the best with that. Once things settle down on my part, things will eventually get better.


See you in the Arena!


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